Designed for social media teams at luxury hotels
Every week, see the content that’s going viral for luxury hotels.
No more quiet content weeks.
We watch every post from 600+ of the world’s best hotels, then share and explain the ones that beat their own hotel’s typical post by 2× or more. Not theory. Not trend decks. Just what actually worked, ready to adapt — so your content calendar never sits empty again.
start your free trial →14 days free · card required · cancel any time
Founding membership — £45/month locked for life. 19 of 20 places left.
Post · Place & Experience32.1×Beaverbrook
Post · Food & Drink26.5×The Oberoi, Mumbai
Post · The Property35.9×Downtown Mexico
This week on Hotel Content Radar
72
breakouts this week
613+
hotels tracked
84
countries
24,071
posts analysed
Tracked from the lists that matter
Forbes Five-StarCondé Nast Gold ListWorld's 50 Best HotelsMichelin KeysDesign Hotels
Who it’s for
Built for your hotel’s social media team.
Latest viral posts — live with Hotel Content Radar
Video · People25.8×The Lanesborough
United Kingdom · 29 Jul
Why it worked: The narrative arc — messy wet cat to bow-finished cat to a doorman receiving her at The Lanesborough's entrance — gives viewers a satisfying before-and-after payoff rarely seen in the hotel's usual property or dining content, and the cat's expressive, near-human reactions (the towel-hooded stare, the chin-scratch shot) carry strong shareability on their own. That combination of transformation pacing and a beloved, humanised mascot explains the 25.7× jump over baseline. Consider this: Follow Lilibet (or another recurring hotel character) through a clear beginning-middle-end routine with close-up reaction shots, ending on her return to a recognisable hotel doorway.
11k 371
Video · People22.9×The Ritz-Carlton, Dove Mountain
United States · 19 Aug
Why it worked: A slow, close-up video of the resort's resident tortoise, Wamba, replaces the usual property or scenery shots — its unhurried pace and candid mouth-open moment feel personal, driving 22.9x the typical engagement. Consider this: Feature a real animal or staff member native to your property in a slow, close-up video rather than a wide property shot — familiarity and unscripted small moments seem to outperform polished scenery.
723 11
Video · Food & Drink19.2×The Langham, Chicago
United States · 19 Aug
Why it worked: A themed teaser with a giveaway hook, not a standard tea post. The interactive 'guess and win' mechanic plus playful potion styling drove comments far past this account's usual likes-only engagement. Consider this: Pair your next seasonal menu reveal with a guess-to-win mechanic and require a comment for entry. Asking for a specific answer, not just a like, is what pushes comment volume up.
1.8k 1,087
Your free trial opens the full dashboard — this week’s breakouts plus every post from the last 30 days.
start your free trial →Inside a breakout
Not just what won — why it won.
Every breakout you see is read and explained, so you get the thinking you can reuse — not just a post that did well.
17.2×Paiza Lofts
China · 15 Aug
Why it worked
This is a themed afternoon tea reveal, not the property's usual shots. The IP tie-in, close-up pastry detail and ornate lobby setting likely drove the 17.2x jump over baseline.
VideoFood & DrinkCollaboration
How it works
From the world’s best hotels to your dashboard, every week.
Your entire week of content research, done in ten minutes a week. No spreadsheets. No scraping. No guesswork.
1We scan
600+ elite hotels, every week
Every week we scan the latest social media posts from the world’s most prestigious and most-followed luxury hotels.
2We share
Every post that’s worth looking at
Every breakout post — the ones that have gone viral, are going viral now, or simply struck a chord with the audience — surfaced for you to review.
3You create
New inspiration every week
Enjoy an exhaustive and continuously updating library of the industry’s best-performing content — ready to inspire your own hotel’s social media.
The hotels
The most prestigious hotels in the world, all in one place.
Every hotel we track features on one of the lists that decide the finest in the world — Forbes Five-Star, the Condé Nast Gold List, The World’s 50 Best Hotels, Michelin Keys and Design Hotels. Nothing else gets in.
And we keep growing — more hotels, more lists, and TikTok and YouTube tracking coming soon — on the way to becoming the number one content hub for luxury hotels.
What you get
Everything you need to never face a blank calendar again.
1This week
You never start from a blank page
What this means
Each week, a fresh feed of five-star hotel posts that genuinely broke out — proven ideas waiting before you’ve even opened Instagram. No staring at an empty calendar wondering what to make. And because it refreshes every week, it never runs dry: this is a living feed, not a library you read once.
2The mechanic
Real winners, measured fairly
What this means
A post with lots of likes isn’t automatically a good post — a big account gets lots of likes on everything. So we don’t rank by raw numbers. We work out what’s normal for each individual hotel, then surface only the posts that beat their own normal by at least two times. That means a 30-room boutique’s brilliant post can outrank a global brand’s ordinary one.
3Time back
We do the scrolling, you do the creating
What this means
Checking what everyone else is posting is real work, and it eats your week. We watch a curated universe of 600+ five-star hotels so you don’t have to — then hand you only the posts that actually performed. The signal, without the two-hour scroll.
4The benchmark
Know exactly where you stand
What this means
It’s hard to judge your own work in isolation. Our leaderboards rank the top posts and hotels over the last 30 days and over all time, so you can see who’s consistently winning — and exactly where you sit against the wider five-star field. Two honest measures sit underneath: engagement rate (how hard a post punched for its audience size) and breakout (whether it was unusual for that hotel).
5The edge
See the trend before your rivals
What this means
When the same kind of post starts breaking out across lots of hotels at once, that’s a trend forming — and we surface it early. We also read the patterns underneath: which days and times tend to land, how often the top performers post, and the principle behind a winning post so you can adapt it for your own property.
7Two lists
Ideas you can act on alone, kept separate
What this means
A collaboration needs a willing partner, so it is a different kind of advice. We split the week in two: Best posts are things your hotel can do on its own, Best collaborations are who is worth partnering with. Mixed into one list, a third of what you read is something you can’t action this week.
6Peace of mind
Post with proof — and prove it upstairs
What this means
Post from proof, not a hunch — everything we show you has already worked for a comparable hotel, so you spend less time worrying about a flop and more time creating. And when your GM asks why you posted it, you have an answer backed by data across 600+ five-star hotels, not just a gut feeling.
Coming next — TikTok and YouTube tracking, September 2026.
What your £45 replaces
Weekly content ideation, done for you£400/mo
10+ hours a week looking for content inspiration£500/mo
Competitor & benchmark tracking, 600+ elite hotels£400/mo
The posting playbook — when & how often to post£300/mo
A permanent library of proven, top-performing posts£200/mo
Total value£1,800/mo
Illustrative agency and tool costs, for comparison — not prices we charge.
All of it, for
Founding membership
£75/month
£45/month
locked for life
19 of 20 places left
Every week, Hotel Content Radar shows you the posts that broke out across the world’s best hotels — and why they worked. Founding members pay £45 a month for as long as they stay a member, even after the price goes to £75.
start your free trial →14 days free · card required · cancel any time
Before you ask
The usual questions.
Is it just Instagram?
For now, yes — it’s where hotel content travels furthest. TikTok and YouTube are coming September 2026, and founding members lock in this Instagram rate for good.
What if my hotel is small?
It doesn’t matter. Every breakout is measured against that hotel’s own baseline, so a boutique’s win shows up right next to a global flagship’s. You’re copying ideas, not budgets.
How many hotels are you tracking?
600+, scraped every week. Of those, more than 500 currently have enough readable history to rank — a hotel needs a run of posts we can measure before we’ll put a number against it, so the two figures aren’t the same and we’d rather say so. We hold 870+ in total and keep widening the set, with more ranking lists added as we verify them.
Where does the data come from?
Only hotels that already feature on one of the lists that decide the finest in the world — Forbes Five-Star, the Condé Nast Gold List, The World’s 50 Best Hotels, Michelin Keys and Design Hotels. Never a random scrape. We don’t cover any one list in full — we draw from all of them, and we add more as we verify them. Hotel Content Radar is independent and is not affiliated with, endorsed by, or connected to Forbes, Condé Nast, Michelin, Instagram, or any listed rating body or collection.
What exactly can you measure?
Public data only — likes and comments, never reach, impressions, saves or shares. We’d rather be straight about the edges than pretend we see everything.
Can I cancel anytime?
Yes. Start with a 14-day free trial, and cancel whenever you like — when you cancel, the next payment simply won’t happen. No lock-in, no awkward emails.
See this week’s best-performing
posts before you pay a penny.
start your free trial →
Start your free trial and open the full dashboard — this week’s breakouts and every post from the last 30 days. We ask for a card, but nothing is charged for 14 days. If it doesn’t fill your calendar, cancel in two clicks.